An affiliate manager supports affiliates and manages the overall affiliate program. An affiliate program offers incentives and rewards, such as commission payment, to individuals who refer customers to the products or sevices offered by the owner of the program. It’s a form of internet marketing designed to increase the exposure of a business through a number of people who are not employed directly by the company.
The affiliate manager's duties include finding new affiliates, managing existing relationships, and developing marketing activities to attract new affiliates. Training affiliates and working to improve the program are also a key part of the affiliate manager job description.